Kopel Research Group

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Description

We will collaborate with you to identify your study needs and objectives, create the survey vehicle and evaluate the optimum method for data collection. Upon survey completion, we provide top-line results, cross tabulations and offer an executive summary, full report, and/or PowerPoint presentation.

We specialize in the following research areas: Product development, Customer satisfaction, Store location, and Advertising effectiveness, including Government sponsored Lottery game research and Retail chain trading area analysis.

KRG, Inc. employs a variety of qualitative and quantitative marketing research techniques. We offer clients more than data, we produce insights. We identify the strategic implications of our findings and make the results actionable. In order to do this, we commit to a full partnership with you, providing end-to-end service.

We are especially excited about our capability to provide high quality web-based surveys to our clients as well as our capability to develop proprietary online " Customer Advisory Panels " for market research and e-mail marketing programs.

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