Market Data Retrieval, Inc.

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About Market Data Retrieval Market Data Retrieval (MDR), a Dun & Bradstreet (D&B) company, is the leading U.S. provider of marketing information and services for the K-12, higher education, library, early childhood and related education markets. MDR is powered by the most comprehensive, current and accurate education databases throughout the industry and is the market’s first choice for direct sales and marketing solutions. MDR provides comprehensive and relevant business contact information (such as mailing lists), e-marketing programs, sales contacts, actionable leads, custom market research and market trend analysis. MDR products and services enable our customers to meet their business strategy, operational and growth objectives. MDR considers itself to be a steward of the information that we collect, manage and provide. It is our responsibility to safeguard the information within our care and we are committed to managing our data in a secure and responsible manner. We provide products and services based on information about educational institutions and professionals. Our information management practices are guided by our Global Privacy Principles, which serve as the foundation of our data management policies and practices. These Principles commit MDR to the following tenets: Notice: MDR informs users and customers how we collect, use, manage and share information. Data Quality: MDR employs substantive measures to produce high-quality, timely and reliable data, including direct contact with educational institutions and professionals, as well as quality assurance procedures during data collection and processing. Use & Disclosure: MDR uses and discloses data in accordance with defined policies that respect an organization’s and professional’s choice to restrict the marketing use of their contact information. Access & Correction: MDR provides organizations and professionals with access to their business information within MDR’s databases and with an opportunity to correct verified inaccuracies. Data Security: MDR applies appropriate technical, physical and administrative data security measures to protect data against unauthorized access and disclosure. Accountability: MDR seeks to adhere to its Global Privacy Principles through ongoing compliance, training, documentation, assessment and dispute resolution initiatives. MDR delivers products and services through the Internet more effectively and efficiently than ever before. As a leading provider of educational sales and marketing information, our products and services serve to enable and enhance commerce. Our business customer needs continue to evolve, as do public expectations about Data Privacy and the technology that we employ to provide our products and services. Our approach to information management and Data Privacy enables us to adapt and respond to these changes while remaining committed to our Principles. The free flow of information must be fairly balanced against privacy and data protection interests, and MDR is committed to employing such a balance. This online privacy notice describes the Data Privacy practices that are applicable to MDR and www.schooldata.com . This website may provide links to other U.S. D&B websites, non-U.S. D&B websites and non-D&B websites that may employ different information management practices. We encourage you to carefully read the online privacy notices of these other websites to ensure that you understand their practices and the relevant distinctions. What Information Do We Collect? MDR collects information on educational institutions and professionals. We also collect individual and business identifiable information from website visitors when you register to be a member of MDR, purchase products and services through our website, subscribe for e-mail newsletters and alerts, enter a contest, fill out a survey, or fill out a form to request and/or register for research materials, programs, events, white papers and other information. We also collect information offline from educational institutions, business partners and vendors. The information that we collect includes the following: We also collect information about website visitors indirectly through standard web logs, such as IP addresses, browser types (e.g. Internet Explorer), areas of the website that are visited and the website from which a visitor came. We routinely use this web log information in the aggregate in order to administer and improve our website. While some of this data may be traceable to an individual, we only seek to identify individuals whom we believe are using our website for improper purposes. How Do We Use and Share Information? MDR uses the individual and business identifiable information that we collect to operate our website, to communicate with website visitors and customers, to offer a variety of educational information products and services for use in making prudent business decisions, and to carry out transactions that you request or authorize. MDR will not sell, share, license, rent or disclose registered user business contact information to unaffiliated third parties for marketing purposes without the registered user’s consent. MDR shares information with third party service providers, such as credit card processors, auditors, attorneys, consultants and contractors, in order to support MDR Internet websites and business operations. MDR contractually requires that these recipients only use the information for the intended purpose of the disclosure and that they destroy or return the information when it is no longer needed. When necessary or appropriate, we may disclose information in response to a court order, subpoena, law enforcement proceeding, regulatory inquiry or when otherwise legally required. We may also disclose information as required or appropriate in order to protect our website, business operations or legal rights, or in connection with a sale or merger involving MDR assets or businesses. From time to time, MDR compiles online and offline transaction and registration information for internal analyses, such as market research, quality assurance, customer experience and operational benchmarking initiatives. You Have Choices MDR respects your privacy preferences and offers the following ways through which you may control how we contact you and disclose your information. We will honor your requests accordingly. : We provide individuals with the opportunity to opt out of receiving MDR promotional e-mails, newsletters and updates about new MDR features, products and services. You may opt out of receiving such promotional communications by sending an e-mail to mdrinfo@dnb.com or by calling MDR Customer Service at 1-800-333-8802. You may change your preferences at any time. We may continue to send you transactional or service-related e-mails, such as communications regarding your account or subscription service, despite your desire to not receive promotional or marketing e-mail messages.

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