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Event-based sale sites (flash sales, daily deals, and loyalty programs) have grown by 50% over the past five years, and are projected to generate over $6B in revenue by 2015. But as the Great Recession continues to fade in our rear-view mirror, and as the economy continues to improve, tales of massive amounts of excess inventory are becoming fewer and farther between. As a result, brand manufactures are finding third-party flash sites less and less attractive, and pulling their merchandise in an effort to re-capture brand control.

Pure and simple, if you are not meeting today’s skyrocketing customer expectations, they will simply go elsewhere. The key for retailers is to satisfy baseline customer needs, making it easy to do business with you and creating a shopping experience that is more enjoyable.

PayPal has truly stepped up to the plate to address these growing payment expectations. “PayPal Here”, for example, lets businesses charge credit cards by adding swipe functionality to employee smartphones and tablets. “Order Ahead” addresses one of the top desires of U.S. consumers, according to a joint study between Forrester and Accenture – the ability to pay online and pick up in-store. “Beacon” allows for hands-free payments, and promotes offers to users when they’re near a business they like. </p> All of these solutions are creating unique experience for customers.

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