Otherwise Inc.

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Description

Located in Chicago, Otherwise Incorporated is an Integrated Marketing Services Agency specializing in online and offline visual communications. Founded in 1981 as a pioneer in design-intensive marketing and consulting, Otherwise has continued to thrive by understanding our continuously changing culture and the diverse world of commerce.Otherwise helps some of the world's most respected companies understand and manage critical “moments of change”—in brand positioning, business models, markets, technology, customer behaviors, and product and service offerings. We routinely deliver comprehensive integrated marketing communications, including branding and positioning strategies and corporate identity development. Additionally, Otherwise offers strategic design services, ranging from online initiatives like internet advertising and website design and development, to offline capabilities, such as the creation of marketing collateral materials, environmental graphics, packaging and advertising. Through our engagements, Otherwise helps clients articulate their vision and aspirations, setting the stage for creating compelling user experiences through exceptional visual design.Otherwise distinguishes itself within a crowded and highly competitive industry through its ability to consistently produce marketing communications that are inventive in form, sound in concept and appropriate to clients' strategic objectives. To maintain this delicate and essential balance, Otherwise develops a peer-level relationship with each client, immersing itself in the company culture and encouraging active participation at the most senior levels of the client organization. This relationship enables both Otherwise and the client organization to be responsible and accountable for the success of each strategy, program and campaign.

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