crowdSPRING, LLC

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When you pick your company name, you should think a bit about how the name will translate into a visual identity. It's premature to start picturing your logo design , but most people associate words with images, so it's important for you to consider this as you pick your company name. Make sure that the images your company name conjures up in prospective customers are positive.

Your logo does not always need to describe what your business does. Have you ever seen a car manufacturer with a picture of a car as their logo? How about a shoe manufacturer? It would look silly to have a picture of a shoe….on a shoe. When using icons in your logo, consider icons that could communicate your brand without the company name . (examples: Y! for Yahoo! or the Swoosh for NIKE). This will allow you to use the icon as a stand-alone image (on package graphics , for example). For a person to retain and identify with a mark (your icon), a little mental tennis match must be played with it. If an icon is too blatantly obvious or easy to 'read,' the viewer often feels no sense of discovery or personal equity with it. But remember that too much abstraction can be dangerous because your message can be lost.

To build a website, you’ll need both design for the site and development of the site. Freelance web developers tend to specialize in frontend or backend work. Frontend developers tend to focus on the client side – what your users see when they visit your website. Backend developers usually focus on the interaction between the server and databases. Backend developers often work on a number of things, which include scripting to permit your users to interact with the site, web server configuration, and developing e-commerce features, such as a payment system. Good freelance web developers are skilled in multiple areas, including web design, information architecture, usability engineering, web content management systems, web server administration, database administration, software engineering, project management, network security, and search engine optimization. There are many ways to design and build a website. Some people hire a website design firm. Website design firms often provide very high quality website design work and often have on staff web developers who can code the site.

The most memorable taglines are about your customers, not about your company. If you focus your tagline on your company, your customers will wonder how it relates to them. On the other hand, by placing the focus on your customers – you’ll create a stronger brand association. Nike’s “Just do it” and Apple’s “Think Different” are great examples of placing the focus on the customers and potential customers. One common mistake companies make is to make promises in their taglines (which put the focus on the company). Don’t make promises – communicate benefits instead.

The major search engines, including: Google, Bing, Yahoo and others will all index your company name. As a result, you should think carefully before naming your company or business. How much competition is there in your industry? Will the name for your company or business cause confusion? Is the comapny name too generic such that people cannot easily find it? Keep in mind you will be competing with the existing search results for your brand.

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