Palo Alto Software

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Description

Palo Alto Software—The Planning People—develops, publishes, and markets software products for use with personal computers. Its products offer task-oriented, "know how" solutions for small-business and home-office entrepreneurs, professionals, and middle managers. The company is a privately-owned corporation in Eugene, Oregon.Palo Alto Software's Windows products include Business Plan Pro®,[1] Marketing Plan Pro® [2], and Advertising Plan Pro® [3]. For over five years, Business Plan Pro has led its category (according to NPD Intelect, formerly PC Data), outselling all of its competitors combined.Palo Alto Software maintains a profitable Internet presence. The company website, www.paloalto.com [4], provides product information and sales, product support, and online registration and updates.Information on business planning and marketing planning can be found at www.bplans.com [5] and [6]. These sites include sample business and marketing plans and scenarios, practical advise on planning, and a panel of experts who have answered more than 1,400 questions. Bplans.com has won awards as a valuable "plain talk" resource.Palo Alto Software's founder and CEO is Tim Berry, a renowned planning expert. He is listed in the index of "Fire in the Valley", by Swaine and Freiberger, the history of the personal computer industry. Tim's biography is at [www.timberry.com] [7][8]

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