Pragmatic Marketing

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Our name says it all. We provide practical, actionable training that can be implemented the day you get back to the office. We also provide templates and tools to support your new outside-in approach. All of which means you can start making an impact on your business and your products immediately.

Pricing is important to both your company and your customers, with high prices hindering demand and low prices leaving money on the table or making your product look cheap. There is clearly so much more to pricing than just a boring function that places a number on a product--so familiarize yourself with the nuances of exactly what pricing is.

Mark Stiving has more than 20 years of experience in business startup, development, management, turnaround and sales/design engineering. He has helped companies create and implement new pricing strategies to capture more from the value they create, and has consulted with Cisco, Procter & Gamble, Grimes Aerospace, Rogers Corporation and many small businesses and entrepreneurial ventures.

Rich Nutinsky has more than 20 years of experience in the software industry, with 15 years in product management. He has launched several successful software products using the Pragmatic Marketing Framework.

Implement Real Change. We don’t just tell you that being market-focused is important. We provide a clear, proven blueprint to get there, the Pragmatic Marketing Framework , as well as real-world examples of how it has been implemented successfully.

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