Scale Venture Partners

Description

One executive summarized the upmarket timing simply with “you will know.” In board rooms we often get asked whether it is time to start pushing upmarket. It is a much more organic path where you get pulled by staying close to your customers, having an open line of communication internally and externally, and strategically investing in your product and organization as the upmarket demand increases. The methodical approach also allows you to pace the disruption of an incumbent, making it harder for them to swiftly react.

Attracting over 28 million monthly unique visitors (source: comScore), Everyday Health is the largest provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum - from in-depth medical content for condition prevention and management to healthy-lifestyle offerings.

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via e-mail, integrated text messaging, landing pages and social media.

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