Science of Business

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MOBC Testimonials “Dr. Lisa’s Mafia Offer Boot Camp (MOBC) helped us think like our customers. In fact, it’s counter-intuitive approach taught us how to understand and meet our customer’s true needs probably better then our customers understand their own needs themselves. The MOBC is a full immersion program in how to meet customer needs and avoid the negative effects from the way in which we sell to those customers. It provided us with the Best Tools and the Most Effective Process we’ve seen to drive greater sales.

Cash velocity is the throughput (T) you generate divided by the time it takes to generate the throughput. Throughput is the selling price of your product/service minus what you paid your vendors to generate and sell your product/service. The time it takes to generate the throughput is the cash-to-cash cycle time. Cash-to-cash cycle time (CtC) is a ratio that serves to highlight the amount of time a company must finance raw material. It is the time between when you spend money necessary to produce your product or service until you get paid from your customers for the finished goods or services.

MOBC Testimonials “I recently attended the Mafia Offer Boot Camp held in Denver (June 2007). I am excited after completing the 3-day workshop. We developed a completely different sales presentation that succinctly describes the problems created by my industry and presents a low risk win-win solution for retailers, manufacturers and our company. By changing our pricing model and presentation we have created an outstanding opportunity for our customers and our company.

The 2 to 5 people from your company should be those that will need to buy-in to the offer and/or those that have contact and experience with your customers.

He has worked with all sizes of companies from Mom and Pop operations to international corporations such as Boeing.

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