SuccessProfessor

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Visit Ed's InternetMarketingIndex.com - 250+ Essential Marketing Links Instantly at Your Fingertips - Click Here The Internet Marketing Product BS Detector Do you ever get emails from one "internet marketing expert" or another telling you about the latest great discovery that will enable your marketing efforts to "explode"? Well, having been in marketing and direct sales for over 15 years I have been hammered with that stuff since long before the "net". It used to come by fax and US Mail. But it was the same stuff. And sometimes there are a few products and courses that are worth the money and can actually be very beneficial. The trick is to figure out which ones. It can be very difficult to find out because of affiliate programs and joint ventures. An affiliate program works by paying a referral fee for every sale. A joint venture is where one party agrees to personally recommend another parties product for a piece of the action. This creates a situation where a "recommendation" can be tainted by economic reality. The reality that if you purchase the product - the recommending party gets paid a fat piece of the sales. Up to 50% is common. Personally, I don't call that a recommendation at all. If a "paid recommendation" is mixed into editorial content it should be disclosed. Very few web writers do this (Me, Dr. Ralph Wilson and a few other fine writers). I also do not consider a "testimonial" valid that was bought with an offer of a discount on a product for submitting the testimonial. I call that gentle extortion. Yes I have seen both of those tactics used, unfortunately. So in the interest of all I will pass on to you what I call the "Internet Marketing Product BS Detector". It is a simple way to evaluate products and services that are recommended by "experts" and other folks. There are only 2 questions you need to ask to get to the truth. :-) 1:) Does the recommending party actually use the product or service they are recommending? If they say "this will automate your email follow up ", for example, investigate whether their emails are originating from that recommended email program or the server where the recommended service is hosted. If they say "this promotional technique works like magic" go investigate their site and see whether they actually use the technique they are recommending. A perfect example is the e-book creation software sellers who will tell you that "giving away free books will skyrocket your web traffic and business". Few of those sites actually gives away a free ebook on their site. If creating and giving away an ebook is as effective at promoting a site as they claim, you would certainly expect that they would do it themselves. If you can't determine whether the recommender actually uses their recommended product or technique, email them and ask if they use it and how has it worked out for them. If they don't use it, why in the heck should you take their recommendation seriously? Same with books and courses. I regularly see recommendations in ezines for 300 - 400 page books and courses hours after they are released.

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