The Write Effect

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"Welcome to the Jungle" -- Axel Roses, Guns & Roses When I entered the workforce at age 15, it felt like walking into the jungle. So many different types of people - so colorful - so limitless. Each "species" had it's own strengths that earned them a place. Those who were at the top of the food chain got there by being at the top of their game ... and liking it! That's where I wanted to be. It didn't take me long to see that setting myself apart from the masses required specialization, experience, and down-n-dirty hard work. Period. So that's what I set out to do and have been doing ever since. I can say that I have achieved, but continue to build on the very latest in internet marketing. As a member of the Golden Key National Honors Society, I had an insider's opportunity to work in many high-level internships. Even before I graduated from San Diego State University with degrees in Business Communications and Management, I worked in marketing and sales with global, Fortune 500 companies and niche organizations. Some of my internships included writing for McCann Erickson Public Relations; marketing and production for Starlight Musical Theater; and event planning and fundraising for Cystic Fibrosis Foundation. All were in San Diego, CA, where I was born and raised. I landed my first real job after college in marketing with Advanced Marketing Communications in San Diego. Even to this day, they are the sole distributor of books and audio to large, warehouse clubs like Costco and Sam's across the world. One day when I was working there, I saw this guy come in and spend most of his time with company executives behind stacks of books in what looked like show and tell. Now that looked like a pretty cool gig that I wanted in on! After observing him in the office a few more times, I went up and introduced myself. Long story short - I left that position to work for HarperCollinsPublishers San Francisco in U.S. sales. Within a year, the sales executives at our New York headquarters were asking, "Who is this person making over a million dollars a year doing inside sales on the phone?" Yes, that was me, and I was immediately promoted to outside sales, where I busted through all kinds of sales records over the next 5 years. I just loved sales! Within a few years I was a national sales manager; and then later I was literally roped in as a marketing manager after having too many good ideas for promotions. As a sales and marketing manager, I managed a 200+ sales team, 2 regional sales managers, an inside sales team, and created marketing promotions that increased sales double digits. After a few years, my husband and I decided to have kids, and my heavy travel schedule wouldn't allow me to be mom. That's when I decided to switch industries - from publishing to high tech and software. In my first high-tech position for Convene Online Education, I developed marketing programs for UC Berkeley Online, University of Phoenix online, and other online universities.

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