Verto Group

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Our team has specialized knowledge, skills and background gained by nearly 50 years of combined experience in business startups, new business and new product launches, midsized business consulting, improved operating practices, product branding and marketing, financial planning and analysis, product research and development, and sales. We’ve started companies, sweated payroll, struggled with market differentiation, and pursued liquidity. We’ve probably walked in your shoes.

Adams Price brings more than 15 years of experience in the business and technology segments, including strategic business development, marketing, and operations.

John is regularly acknowledged for his innovative insights and ability to formulate timely and valuable strategies for mergers, acquisitions, products, markets, and partnerships with particular emphasis on breakthrough ideas. For more than 20 years, working with early-stage organizations and the world’s largest software companies alike, John has raised capital, led the development of pioneering products, created and executed rational “go-to-market” plans, and woven together meaningful business partnerships.

Having a great idea or even a great product when combined with sweat equity and perseverance go a long way, but they can only get you so far. Writing the next chapter, taking the next step, whether you are a start up or a growing company often requires capital. At some point, for nearly every business effort, you will require private equity investment to make your vision and company grow. Moreover, while a firm may face tough decisions and difficult challenges with incumbent resources, raising capital may not fit neatly into the skills and resources you developed to pursue your business. That’s where we can help.

The best time to sell a business is when it is properly positioned with market demand. When the business meets specific synergies with prospective buyers, and when the business is financially sound. The Vérto Group works with owners, shareholders, and executives to optimize an exit or acquisition strategy. Our unique insights enable us to understand the balances between improving operating results versus market opportunity and shareholder expectations or timelines. We undertake a variety of efforts to develop a plan that is right for your organization.

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