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Vows Archive Articles and white papers posted in Vows Magazine’s Resource Center can be downloaded for free, and provide current insights into bridal business issues, strategies, trends and tips. All files are posted in PDF format, and require a quick registration process to secure the article to your desktop. Note: All articles are attributed to their source, whether from a current or past Vows issue, or provided by a Vows advertiser/industry member. Each is protected by copyrights, and cannot be redistributed, reprinted, or posted on line without the permission of its authors. Interested in submitting a white paper for the Vows Resource center? Click Here . Bookmark this page as a RSS Feed: FROM YOUR PEERS The Champion Selling Professional Simple steps to successfully sell like a champion! By Stephen N. Lang, CEO Mon Cheri Bridals, LLC Great Expectations Plus-size women's apparel is an $18 billion industry that upscale salons should tap into. Bridal industry expert Milton Paris of Marimo U.S.A. outlines how visionary retailers can turn plus-size couture bridalwear into a big business. By Milton Paris, Marimo USA Thriving in a Down Economy By Jim Butler, Arizona Bridal FROM VOWS ARCHIVE Our Biggest Generation The nation’s largest population is on the march toward marriage. Are you ready? December 2008 Vows Do You YouTube? It might be one of the best new ways to spread the word about your store. July/August 2008 Vows Keep Customers Concentrating on Value Eight creative ways to get brides focused on a gown’s value Sept/October 2007 Vows Customer Service That Shines Achieve results beyond your wildest expectations with seven top-notch tips. May/June 2007 Vows Branding Part 1: It’s All About Branding Use your store’s individuality to make your mark. May/June 2007 Vows Branding Part 2: Your Unique Brand Create a distinctive and marketable identity that helps your store shine above the rest. May/June 2007 Vows Reaching Men and Teen Boys Build a stronger formalwear business with modern marketing tactics. Jan/Feb 2007 Vows Share the Magic, Get Rewarded A formal referral program thanks customers for referring you. Sept/October 2008 Vows Win Her Over Overcome objections with convincing responses. March/April 2008 Vows Making a Good Impression Lots of competition for the brides attention. Make yours Memorable. Sept/October 2007 Vows Plus Size Psychology Understanding the full-figured bride’s mentality is key to making the sale. Sept/October 2007 Vows It’s All In Your Head A positive attitude can dramatically improve every aspect of your store. Sept/October 2007 Vows Customer For Life Keep the relationship alive after each bridal gown sale. May/June 2007 Vows Vows Magazine • 949.388.4848 • 24 Daisy St. • Ladera Ranch, CA 92694

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