openQ Inc

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Each year pharmaceutical, biotechnology and medical device companies spend billions of dollars on their professional marketing programs in an effort to reach physicians and convince them of their products' benefits. Physician to physician marketing, or professional marketing, is becoming increasingly attractive as doctors "tune out" direct sales force contacts and rely on their most respected peers for clinical information and advice. Additionally, drugs and devices are becoming ever more complex, forcing salespeople to explain therapeutic mechanisms and interactions outside of their core competencies. Because of this dynamic, doctors are turning to in-depth scientific discussion and Key Opinion Leaders (KOL's) in making prescribing decisions.

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