- Rose Agnew
Description
New Business Development and Strategic Positioning Rose has in-depth experience in supporting decision makers to position new products and services. She has worked internationally with Fortune 100 firms. Rose conducts assessment and analysis of the market and the company’s current business model. She interviews staff to identify impact areas and then creates a business model which differentiates the company in a new way. Rose can take this model to the next level of developing an effective positioning strategy around the newly identified core business messages. Alignment through Creative Collaboration: Building a Better Customer Rose’s past experience placed her in an environment that was required to accommodate the ongoing structural change taking place in the aviation industry (turbulent times of rapid change). Rose traveled globally to identify current issues and dilemmas, then generated the best solutions to the new requirements. The outcome was increased clarity of the changed environment and an accurate rationale for building responsive services. This alignment process also builds in organizational agility along the way. Rose prides herself in leaving behind “alignment experts” to mature the process and accommodate future changes. Organizational Effectiveness, Assessments and Implementation Rose has completed over 25 consultations in a variety of industries. She has a proven record of providing accurate needs assessments in the areas of business drivers/requirements, technology strategies, infrastructure strategy, and client/customer strategy. Her excellent project management skills enable her to push a project to completion regardless of barriers, resource limitations or complexity. The opportunity to ‘future proof’ an airport is brought together through three critical areas: changing relationships with airlines, re-assessment of capital programs in response to security and infrastructure improvements, and technology advancements. Rose uses an innovative, interactive Innovation Compass, which has four process modules for developing client insight, technology strategies, infrastructure requirements and sustainable performance measures. She creates scenarios for the aviation environment in which the airport may be operating, and then tests these scenarios for their adequacy within the context of the airport Master Plan and the larger view of the FAA OEP. Rose’s clear understanding of the new security changes provides the foundation, integrating an understanding of infrastructure, technology development and its potential impact on the airline patterns of wants and needs. Contact Rose today to learn more about these services.
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