Cabbi

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California plays host to one of the most accomplished and emulated Bed & Breakfast Inn associations in the nation. Capturing millions of tourist dollars each year, this non-profit cooperative of inns has gained the attention of policy-making politicians, corporate partners, business leaders and the traveling public at large. Following is the tale of the inception, development and unparalleled success of the California Association of Bed & Breakfast Inns CABBI. Stepping back in time to February 1991, we find a pair of splintered Bed&Breakfast organizations residing within the Golden State. Though strides had been made to unify the then existing "north" and "south" factions, that year's joint annual B&B conference had a dismal attendance at best. "A big part of the problem," recalls Don Martine, owner of The Martine Inn (Pacific Grove), "was that these organizations were run by volunteers who could only devote a small amount of time each year. It was a very ineffective way to run things." Martine suggested the upstart of a new, unified association that was inclusive of all B&B Inns within the state. And, of utmost importance, he wanted this new entity to be not-for-profit, member-driven and have a professional staff. Martine's proposal was readily accepted. Corporate Events, a Soquel event and marketing firm owned and operated by Sandy LaRuffa-Hazen, was the logical choice for professional management. LaRuffa-Hazen readily agreed to take on the role of Executive Director. ...

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