Customer Perspectives

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When Customer Perspectives™ was started in July 1983 by two friends in Hooksett, N.H., we were one of the country's first mystery shopping companies. Our marketing plan was to penetrate the New Hampshire banking market and then expand in to Massachusetts and throughout the rest of New England.While achieving this goal, we widened our focus as a mystery shopping company to include the retail and restaurant industries. One of our first retail clients was a national fast food chicken restaurant with multiple locations throughout New England. The very particular standards of this client required all potential shoppers for this account to meet for three days at a local motel for "Chicken School". Duly trained and armed with thermometers (to take the chickens' temperatures) and various other tools, off they went to do monthly mystery shopping evaluations of over 100 chicken restaurants, thereafter known as the 'chicken routes'As our mystery shopping company saturated the New England area with both retail and bank clients, we expanded our geographic range to include the Mid-Atlantic areas as far south as Washington, D.C. At the same time, our client base gradually shifted from banks to a well-rounded mix of bank and retail clients. This served us well as the banking crisis of the late 80's and early 90's resulted in shrinking bank budgets for mystery shopping services, and bank consolidations decreased the number of potential clients.

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