Hefko Floral Co

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“It is the mission of Hefko Floral Co. to continue to exceed our customers’ expectations with the same pride and care that was present when founder T.D. Hefko began serving the Marshfield area in 1912. We remain dedicated to providing our customers with only the highest quality flowers, plants and related products available, coupled with a level of service that is second to none. We are committed to establishing a long-term, trusting relationship with our customers and our community – one that lasts generations.”T.D. Hefko founded Hefko Floral Co. in 1912 when he bought the existing greenhouses and flower shop at 603 W. Fifth Street in Marshfield from I. Macklin. He expanded the greenhouse operation and began delivering flowers throughout central and north central Wisconsin. During this time, Hefko Floral printed its own cards, stationery, and price lists on a printing press owned by Hefko. Hefko also operated a branch shop in the downtown area of Marshfield until the Depression.T.D. Hefko’s son Terry R. Hefko, along with his wife Betty, purchased the Company in the 1950’s and updated the greenhouses, growing equipment, and gift shop. During this time, the entire Hefko family of seven children was involved in and virtually grew up at the greenhouse. It was also during this era that the Hefko Floral Open House tradition, still in existence today and growing in popularity throughout the area, was begun. Terry and Betty Hefko became more active in trade associations and in community volunteer work. They also opened a branch shop in the Central Plaza (now the City Hall Plaza) in downtown Marshfield during the 1970’s and eventually moved the entire operation there when a fire destroyed much of the Fifth Street location in the winter of 1978.

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