The Banyan Tree Project

Description

The Banyan Tree Project is a national campaign to end the silence and shame surrounding HIV/AIDS in Asian and Pacific Islander (A&PI) communities. The Banyan Tree Project produces an annual social marketing campaign, the National Asian & Pacific Islander HIV/AIDS Awareness Day , and Capacity Building Assistance (CBA) programs, targeting community-based organizations serving Asians and Pacific Islanders. SAVING FACE CAN'T MAKE YOU SAFE. TALK ABOUT HIV—FOR ME, FOR YOU, FOR EVERYONE. Tweet The Banyan Tree Project, Asian & Pacific Islander Wellness Center's national anti-stigma partnership, has wrapped production on its social marketing materials! Check out our new public service announcement and fact sheets . This year's campaign slogan is "Saving face can't make you safe. Talk about HIV." "Saving face" is a common cultural concept in A&PI communities, where individuals seek to protect the family from perceived public shame or disgrace. In practice, "saving face" contributes to silence about sex, HIV, and safe sex practices. Saving face and stigma also lead to higher rates of HIV infection and a lack of knowledge about one's HIV status: - -May 19th event in your area…or host one yourself!

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